Spread across more than 130 countries and territories, Việt Nam's community of more than 6.5 million people overseas is growing not only in size, but also in influence, expertise and its capacity to contribute to the homeland.

The tourism market is shifting from sightseeing towards living and connecting with destinations. Visitors increasingly seek authentic and locally rooted experiences, interaction with local people, culture and nature, as well as small-group and personalised trips with limited environmental impact and clear benefits for communities.

The ancient town has launched a map of art and creative space in connecting local artists, craftspeople, destinations and cultural relic sites on the digital platforms – QR Code, GPS and AI – in ongoing creative crafts and heritage communities.

By 2045, tourism is expected to contribute as much as 14-15 per cent of GDP, with the country targeting being placed among the world's 30 most competitive tourism economies and 70 million international visitors.

The tourism market is shifting from sightseeing towards living and connecting with destinations. Visitors increasingly seek authentic and locally rooted experiences, interaction with local people, culture and nature, as well as small-group and personalised trips with limited environmental impact and clear benefits for communities.