Vietnam 2008 – 2015 Tourism Marketing Plan: Promote the Local Identities

(Cinet)- Vietnam National Administration of Tourism (VNAT) and Spanish International Cooperation Agency (SPICA) are about to work on the 1st phase of the Project on the 2008 – 2015 Vietnam Tourism Marketing Plan Support. According to the consultant, Mr. Damián Moraques, the project aims to promote the sustainable tourism, work out the plans and strategies for Vietnam tourism up to the year 2020, improve the destination promotion skills of the relevant cadres.

This is the first time Vietnam tourism has such a plan for long term, professional marketing and promotion, capable of supporting the goal that is up to 2020 Vietnam will be among the group of countries whose tourism is considered high develop in the area. In the 2001 – 2010 Vietnam Tourism Development strategy and plan up to 2020, Mr. Ngo Duc Anh, the consultant from Vietnam side, let us know that, the Tourism Promotion Department under the VNAT and SPICA have held 10 marketing and competition analysis groups at 10 key tourism sites (Northwestern, Northwestern, Northern Central, Central Highland, Ho Chi Minh city and its surrounding areas…) so that each region can have their voice raised at the very beginning of the process. Each group will work out the most suitable local identities and announce the potential sites of tourism, provide the data on their potentiality , services, information strategies and image building up process… The project coordinators will collect additional information from tourists and analysts to analyze find out the strong and weak points, the opportunities and challenges that Vietnam tourism may have, the competitiveness of Vietnam tourism companies as well as the role of tourism and relevant service management bodies.

Source: NDB