Ninh Bình's green tourism efforts have gained increasing international recognition. In 2025, the Tràng An Landscape Complex received Tripadvisor’s prestigious “Best of the Best” award, placing it among the top 1% of destinations worldwide. Tam Cốc–Bích Động and Bái Đính Pagoda were also ranked among the world’s top 10% most popular destinations.

In implementing the Politburo’s resolution on cultural development, Hue faces the challenge of pursuing rapid development while preserving the deep-rooted identity of one of Viet Nam’s most distinctive heritage cities.

​​​​​​​Under the Politburo’s Resolution No. 80-NQ/TW on the development of Vietnamese culture, Hà Nội has been given fresh opportunities to leverage its cultural, historical, tourism and creative assets. The city’s recently approved project on developing the night-time economy for 2026–2030, with a vision to 2045, is expected to create momentum for cultural industry growth while enhancing Hà Nội’s standing as a creative and modern city with a distinctive identity.

Travellers are increasingly seeking novel destinations that offer meaningful experiences centred on local cuisine and ethnic culture.

Over 600,000 Russian tourists came to Việt Nam in 2025, nearly reaching the record level seen before the COVID-19 pandemic, and the momentum has continued to accelerate in 2026 with more than 500,000 Russian arrivals in the Southeast Asian country in the first four months.