An increasing number of international visitors to Da Nang are moving beyond traditional sightseeing, beach resorts and iconic photo spots, opting instead for immersive experiences in rural villages, rice fields and traditional craft communities.

The activities aim to celebrate Vietnam’s diverse cultural identities, contribute to upholding traditional values, and foster exchange, solidarity, and mutual support among ethnic groups.

In central Khánh Hòa, teaching the Chăm language in schools is helping young learners stay connected to their roots, one careful stroke at a time.

The extended 2026 New Year holiday, coupled with warm weather, proved ideal for sightseeing and outdoor activities. Making the most of this period, people travelled to destinations with stunning landscapes and rich cultural appeal to relax and explore, helping to energise the tourism market from the very first days of the year.

Through practices suited to local realities and sustained by the commitment of the communities themselves, efforts to preserve and promote traditional cultural identities in villages across Dak Lak province, Vietnam’s Central Highlands, are being carried forward, creating bright spots in the province’s cultural preservation and development.