The tourism market is shifting from sightseeing towards living and connecting with destinations. Visitors increasingly seek authentic and locally rooted experiences, interaction with local people, culture and nature, as well as small-group and personalised trips with limited environmental impact and clear benefits for communities.

A Việt Nam-branded immersive complex is believed a top priority to contribute to the national circus, culture and tourism.

The village also launches two all-inclusive experience tour packages themed 'Dấu Chân Bản Làng' (Village Footprints) and 'Về Với Đại Ngàn Tây Nguyên' (Return to the Great Highlands) designed for school and university students'.

A wide range of cultural, artistic, sporting, tourism and entertainment activities will take place in Hà Nội to mark the 81st National Day of the Socialist Republic of Việt Nam, offering residents and visitors a variety of ways to celebrate the landmark occasion.

Rather than focusing only on individual destinations, vietnam.travel has increasingly organised its content around travel interests and experiences, including culture, nature, beaches and islands, adventure, cuisine, wellness, luxury travel and city breaks.