The extended 2026 New Year holiday, coupled with warm weather, proved ideal for sightseeing and outdoor activities. Making the most of this period, people travelled to destinations with stunning landscapes and rich cultural appeal to relax and explore, helping to energise the tourism market from the very first days of the year.
In 2025, Vietnam’s tourism industry emerged as a bright spot in the national economy, achieving record numbers in international arrivals, revenue, and service quality.
With the advantage of unlocking visitors’ creative potential through distinctive on-site experiences, creative tourism is not only emerging as a new trend but also becoming a strategic pathway to enhance attractiveness, preserve culture, and promote the sustainable development of Viet Nam’s tourism sector.
Building on the strong recovery in 2025, when Viet Nam welcomed an estimated 21.5 million international visitors, the tourism sector has set an ambitious target of attracting 25 million foreign arrivals in 2026.
From December 20-22, in Son La province, the Youth Union of the Ministry of Culture, Sports and Tourism, in coordination with the Son La Provincial Youth Union, organized a training program on preserving the fine traditional culture of ethnic minorities in conjunction with tourism development for young people in the province.
