Beyond cultural value, well-organised festival programmes linked with tourism and media can contribute to the development of cultural industries and enhance Việt Nam’s cultural soft power, positioning heritage-based events as distinctive national cultural brands in the international arena.
Cultural values are no longer confined to static spaces, instead, they are being revived and presented in flexible ways that fit new contexts.
Việt Nam plans sweeping digital overhaul of its cultural sector by 2030, aiming to preserve heritage, expand access and boost global reach through technology-driven transformation and innovation.
Đồng Nai Province has launched a rain-praying ceremony, a unique ritual of the S'Tiêng ethnic minority of the province, at Tân Khai Commune’s Tà Cuông Hamlet.
