The activities aim to celebrate Vietnam’s diverse cultural identities, contribute to upholding traditional values, and foster exchange, solidarity, and mutual support among ethnic groups.
In central Khánh Hòa, teaching the Chăm language in schools is helping young learners stay connected to their roots, one careful stroke at a time.
The extended 2026 New Year holiday, coupled with warm weather, proved ideal for sightseeing and outdoor activities. Making the most of this period, people travelled to destinations with stunning landscapes and rich cultural appeal to relax and explore, helping to energise the tourism market from the very first days of the year.
In 2025, Vietnam’s tourism industry emerged as a bright spot in the national economy, achieving record numbers in international arrivals, revenue, and service quality.
With the advantage of unlocking visitors’ creative potential through distinctive on-site experiences, creative tourism is not only emerging as a new trend but also becoming a strategic pathway to enhance attractiveness, preserve culture, and promote the sustainable development of Viet Nam’s tourism sector.
