The National Target Programme on New-style Rural Area Development identifies the preservation and promotion of cultural identity as a foundation for sustainable development. Therefore, new-style rural areas are not intended to become uniform or follow a common template, but to reflect the distinctive cultural identities of each village and community.
From 3D displays and virtual tours to AI assistants and digital collections, museums across Việt Nam are rethinking how heritage is preserved, presented and experienced, with technology opening new ways for the public to connect with the past.
Spread across more than 130 countries and territories, Việt Nam's community of more than 6.5 million people overseas is growing not only in size, but also in influence, expertise and its capacity to contribute to the homeland.
The tourism market is shifting from sightseeing towards living and connecting with destinations. Visitors increasingly seek authentic and locally rooted experiences, interaction with local people, culture and nature, as well as small-group and personalised trips with limited environmental impact and clear benefits for communities.
The ancient town has launched a map of art and creative space in connecting local artists, craftspeople, destinations and cultural relic sites on the digital platforms – QR Code, GPS and AI – in ongoing creative crafts and heritage communities.
