With its natural advantages and ongoing efforts to diversify tourism products, Khánh Hòa is steadily evolving from a traditional beach destination into a multi-experience tourism hub, reinforcing its competitiveness as one of Việt Nam’s premier travel destinations.

Huế is simultaneously stepping up efforts to attract investment into tourism, services and cultural industries. In the first five months of 2026, the city secured more than VNĐ19 trillion in newly registered investment capital, with projects planned in coastal tourism, lagoon-based ecotourism, cultural spaces along the Perfume River, convention and exhibition centres, night-time economy projects and cultural innovation hubs.

From community classes and social media to cultural tourism initiatives, Cao Bằng is striving to preserve and promote the art of 'then' singing and 'tính' lute performance, ensuring that this heritage remains vibrant amid the flow of modern life.

A proposed airport study in Thiên Cầm, coupled with new coastal economic corridors and transport infrastructure, is expected to improve access to Hà Tĩnh’s beaches and cultural attractions, paving the way for larger tourism and resort investments.

Craft villages and traditional occupations in the northern mountainous province of Lao Cai are increasingly contributing not only to local economic growth and job creation, but also to cultural tourism development, thanks to their unique identities and rich indigenous knowledge embedded in every product.