The sixth Chăm Cultural Festival will take place on June 26 - 28 in Khánh Hòa Province, offering a diverse programme that highlights the traditions and contemporary life of the Chăm community.

The annual event aims to promote the unique cultural and tourism values of Thăng Long – Hà Nội while honouring the lotus, a symbol deeply embedded in Vietnamese cultural and spiritual life.

With its natural advantages and ongoing efforts to diversify tourism products, Khánh Hòa is steadily evolving from a traditional beach destination into a multi-experience tourism hub, reinforcing its competitiveness as one of Việt Nam’s premier travel destinations.

Huế is simultaneously stepping up efforts to attract investment into tourism, services and cultural industries. In the first five months of 2026, the city secured more than VNĐ19 trillion in newly registered investment capital, with projects planned in coastal tourism, lagoon-based ecotourism, cultural spaces along the Perfume River, convention and exhibition centres, night-time economy projects and cultural innovation hubs.

From community classes and social media to cultural tourism initiatives, Cao Bằng is striving to preserve and promote the art of 'then' singing and 'tính' lute performance, ensuring that this heritage remains vibrant amid the flow of modern life.