The authenticity of these videos has sparked growing interest in Bản Liền, once a little-known destination among mainstream tourists.

Identified as a new growth driving force of the economy and a channel for spreading national soft power, Viet Nam’s cultural industries have recorded positive development in both market scale and contribution level.

With digital transformation accelerating worldwide, using science and technology – especially artificial intelligence (AI) – has shifted from being a choice to a vital necessity for the tourism industry.

Twelve contemporary artists, six from Indonesia and six from Việt Nam, are celebrating their rich cultural heritages at a joint painting exhibition in HCM City.

Despite its myriad challenges, Kỳ Lừa Ward in Lạng Sơn Province will receive support and investment to become an attractive tourist destination in the near future, as the area shows great potential after last year's national administrative restructuring.