In recent years, Vietnamese dishes have gained wider global recognition through travellers and international rankings. A social media group named “Vietnam Bánh Mì Appreciation Society,” with nearly 200,000 foreign members, is dedicated to reviewing bánh mì from street stalls to established shops, reflecting growing international enthusiasm for the dish.
A striking fusion of Vietnamese calligraphy and traditional symbols has earned national recognition, celebrating cultural identity through record-breaking artworks in Cần Thơ.
Blending folk-inspired melodies with AI-powered visuals rooted in Đông Hồ painting, Tính Chuyện Trăm Năm (A Hundred-Year Love Story) offers a refined example of how Vietnamese artists are reimagining tradition for the digital age.
Perched at nearly 1,800 metres above sea level in the vast north-western highlands, Ngoc Chien Commune in Son La Province has preserved almost intact its natural ecosystem and indigenous culture. Hot mineral springs, tranquil villages, hillsides blanketed in blossoms, and an unhurried pace of life combine to create a truly distinctive landscape.