Party General Secretary and State President Tô Lâm offered incense in commemoration of Hùng Kings, the legendary founders of Việt Nam, at Kính Thiên Palace atop Nghĩa Lĩnh Mountain in the northern province of Phú Thọ on April 26 morning (the tenth day of the third lunar month).

The Visit Viet Nam Year 2026 under the theme “Gia Lai – Where the great forests meet the blue sea” officially kicked off in Gia Lai province on March 28 evening, positioning the event as a national tourism highlight to showcase the locality’s unique cultural heritage and strengthen its profile as a vibrant destination connecting highland and coastal tourism experiences.

As the Year of the Horse begins, Việt Nam’s tourism industry is already galloping ahead. A rare nine-day Tết break has sparked strong domestic and outbound demand, offering an early vote of confidence in 2026’s growth prospects.

Images that reflect traditional cultural values ​​of the Lunar New Year that make people happy would be honoured and receive awards of the Tết Hạnh Phúc (Happy Tết) photo and video contest 2026.

Minister of Culture, Sports and Tourism Nguyen Van Hung expressed appreciation for UN Tourism’s close coordination in organising the International Conference on Rural Tourism. He reiterated Vietnam’s view that “strong villages and communes make a strong, prosperous, and resilient nation,”. He also noted the country’s ambition to build rural tourism brands, including Best Tourism Villages recognise