Viet Nam’s tourism brand has shifted from a “potential destination” to a “chosen destination” on the global tourism map. This achievement reflects the industry’s collective efforts, while also posing ever-higher demands on the quality of growth and sustainability of development.

The southernmost province of Cà Mau has issued a tourism plan for 2026 to promote its strengths and potential to businesses and tourists in Việt Nam and abroad.

Khánh Hòa Province is seeking ways to preserve and promote Chăm folk performing arts, which are mostly performed in religious rituals and festivals.

The opening week, running from March 23 to 30, will celebrate sites across the province. The official opening ceremony will take place in the evening of March 28 in Quy Nhơn Ward, with a centerpiece performance titled “The Great Forest Touches the Blue Sea.”

In recent times, many museums across the country have proactively changed their approach to engaging the public, opening up multiple layers and methods for receiving information and experiencing exhibitions on site.