Craft villages are no longer just heritage to be protected, but are becoming serious players in the cultural economy.
In recent years, Vietnamese dishes have gained wider global recognition through travellers and international rankings. A social media group named “Vietnam Bánh Mì Appreciation Society,” with nearly 200,000 foreign members, is dedicated to reviewing bánh mì from street stalls to established shops, reflecting growing international enthusiasm for the dish.
A striking fusion of Vietnamese calligraphy and traditional symbols has earned national recognition, celebrating cultural identity through record-breaking artworks in Cần Thơ.
Blending folk-inspired melodies with AI-powered visuals rooted in Đông Hồ painting, Tính Chuyện Trăm Năm (A Hundred-Year Love Story) offers a refined example of how Vietnamese artists are reimagining tradition for the digital age.
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