he Lunar New Year or Tet, the most important holiday of the year for Vietnamese people, features a wide range of cultural activities and traditional festivals, alongside a sharp rise in travel demand. The Tet 2026 travel market is expected to see strong growth in both domestic and international tours, with new trends and a wider choice of destinations and experiences.
From cherry blossoms in Đà Lạt to fireworks in Đà Nẵng, vibrant art shows in Nha Trang, and tranquil highland escapes in Măng Đen, travellers can savour the festive spirit of the Lunar New Year of the Horse 2026 across Việt Nam’s central region.
A Gate Opening Ceremony was recreated at one of Hà Nội's most famous entrances, the Ô Quan Chưởng Gate, on February 8, marking the beginning of the spring season in the country.
As travelers in 2026 increasingly ditch 'cookie-cutter' itineraries in favor of authentic, personal style, Tết is a perfect occasion to explore local heritage with more purpose. Beyond the vibrant city fireworks and familiar flower markets, Tết offers a rich mosaic of rituals, ancient beliefs and local customs.
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