After the Lunar New Year (Tết) peak, Việt Nam’s domestic tourism market has maintained steady momentum, with stable visitor flows reported across many localities and nature-based and cultural – spiritual tourism products popular, reflecting a growing preference for short and experience-oriented trips in the early months of 2026.
The central city of Huế is rolling out a vibrant line-up of cultural, culinary and coastal tourism events this April as part of Huế Festival 2026, organised under a year-round four-season format, with the Summer Festival set to run from April through June.
Young creators in Quảng Trị are using social media to showcase culture, cuisine and landscapes, drawing online audiences and turning digital interest into real tourism growth.
Hà Nội will review and amend legal documents to address new requirements arising from the digital transformation process, and to encourage innovation and entrepreneurship.
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