Despite global tourism headwinds linked to geopolitical conflicts, transport disruptions and surging travel expenses, Việt Nam's tourism sector has sustained strong growth, underscoring the destination’s resilience and rising international profile.
Việt Nam’s tourism sector has set an ambitious target of welcoming between 45-50 million international visitors by 2030, under an adjusted national tourism development plan for the 2021–2030 period with a vision to 2045.
In many Party documents on building and developing the Vietnamese culture and people, the task of preserving and promoting traditional artistic values has always been identified as a consistent, long-term requirement. Cultural heritage, including traditional arts, is not only “memory” but an important internal resource that helps nurture identity and create national soft power.
Việt Nam plans sweeping digital overhaul of its cultural sector by 2030, aiming to preserve heritage, expand access and boost global reach through technology-driven transformation and innovation.
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