Shaping Cultural Identity in Night Tourism Products

The recent proliferation of night markets and pedestrian streets has breathed new life into the tourism landscape of many localities. However, along with this expansion, the challenge of avoiding duplication of service experiences is being raised. To ensure that the night economy doesn't remain superficial and truly creates "cities that never sleep" that retain tourists for extended periods, we need more than just ordinary shopping or dining spaces. The core solution being pursued to create a unique identity is to awaken the depth of local culture.

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