A system of cultural industry trading platforms is aimed at fostering the commercialisation of products, intellectual property rights, and other assets within the cultural industries.
More than a century old, the stone arches beneath Hanoi’s Hanoi–Dong Dang railway line are being studied and renovated as potential cultural, commercial, service and tourism spaces, offering a new way to tell the story of the capital’s history and urban life.
Every weekend afternoon, Bich Cau Dao Quan historical site in Ha Noi comes alive with the sound of the dan day (Vietnamese three-stringed plucked lute) and wooden clappers accompanying ca tru (a traditional Vietnamese chamber music genre featuring female vocals, instrumental accompaniment and rhythmic clappers). For 18 years, Meritorious Artist Nguyen Thi Van Mai and her husband have run a free ca tru class here, quietly helping preserve the heritage.
Localities nationwide have rolled out measures to preserve and promote cultural heritage while linking it with tourism and economic development as part of effort to implement the Politburo's Resolution No 80-NQ/TW on the development of Vietnamese culture.
From digitising heritage to creating smarter visitor experiences, Hà Tĩnh Province is stepping up the use of technology in culture and tourism, with a goal of completing the sector's digital transformation by 2030.