Vietnam is combining community-led preservation with digital technology to safeguard one of the traditional harvest rituals of the Ba Na ethnic minority, reflecting a broader effort to protect intangible cultural heritage while supporting sustainable tourism and cultural development.
Resolution No. 06-NQ/TW, issued by the Politburo on May 19, 2026, assigns a broader role to Vietnam's diplomacy and cultural diplomacy in particular.
Younger travellers look for local experiences, festivals and emerging destinations. Meanwhile, middle-aged and older customers often prioritise leisure, wellness or spiritual travel.
A senior cultural scholar says Vietnam must move beyond preserving heritage to turning culture into a driver of innovation, economic growth and national soft power.
Vietnam is accelerating preparations for a UNESCO nomination seeking recognition of the traditional Ao Dai (long dress) as an Intangible Cultural Heritage of Humanity.
