The Cultural Diplomacy Strategy to 2030, with a vision to 2045, has set the goal for Viet Nam to strive to develop at least 10 cultural tourism and heritage destinations into national brands with global competitiveness and international recognition during the 2026-2030 period.

Deputy Minister of Culture, Sports and Tourism Hồ An Phong noted that the adoption of AI and big data should be approached comprehensively, with the involvement of multiple stakeholders.

At the recent second meeting of the Central Steering Committee for the Development of Vietnamese Culture, Party General Secretary and State President To Lam stressed one of the four major gaps in the implementation of Resolution No.80-NQ/TW that the appeal and outreach of positive cultural values in the digital environment have not kept pace with the rapid development of digital platforms and content.

General Secretary of the Communist Party of Vietnam Central Committee and President To Lam has demanded a shift from passive preservation to actively shaping national memory, with each generation responsible not only for inheriting the past but also creating and safeguarding values that may become heritage for centuries.

The culture ministry is urgently drafting the Law on Cultural Industry Development under expedited procedures, with plans to submit it to the National Assembly session in October.