Tourism products should be developed on a cultural foundation while leveraging the distinctive strengths of each locality. Tours and travel routes, meanwhile, should be designed around tourists’ needs.

Amid the rapid growth of the industrial revolution, the emergence of imitations, mass-produced industrial prints and products made with AI poses a direct threat to authentic Đông Hồ paintings and artisans. Đông Hồ folk paintings were officially inscribed on UNESCO’s List of Intangible Cultural Heritage in Need of Urgent Safeguarding in 2025.

The culture ministry is urgently drafting the Law on Cultural Industry Development under expedited procedures, with plans to submit it to the National Assembly session in October.

The Government has issued Decree No. 261/2026/ND-CP, which stipulates occupational preferential allowances and training and performance allowances for public servants and personnel engaged in specialised activities at public performing arts institutions and performing arts units under the armed forces.

The southernmost province of Cà Mau is working on the digitisation of tourism destinations to promote its image and branding.