Located in the core zone of Pu Luong Nature Reserve, Lan Village in Pu Luong Commune, Thanh Hoa Province, has retained its peaceful, pristine character and strong Thai ethnic identity amid majestic mountains and forests. Here, in cosy stilt houses, the rhythmic sound of shuttles continues to echo. Preserving the traditional craft of handwoven brocade is a way for local people to safeguard their collective memory, nurture their cultural identity, and create additional livelihoods.

The Cultural Diplomacy Strategy to 2030, with a vision to 2045, has set the goal for Viet Nam to strive to develop at least 10 cultural tourism and heritage destinations into national brands with global competitiveness and international recognition during the 2026-2030 period.

Deputy Minister of Culture, Sports and Tourism Hồ An Phong noted that the adoption of AI and big data should be approached comprehensively, with the involvement of multiple stakeholders.

With its distinctive brick architecture and enduring historical value, the tower is not only an important archaeological relic but also a potential destination for visitors interested in the region's cultural heritage.

The goal is not simply to attract more visitors to individual provinces, but to create longer, richer journeys that boost local economies while preserving heritage, cultural identity and community livelihoods.