The ancient town has launched a map of art and creative space in connecting local artists, craftspeople, destinations and cultural relic sites on the digital platforms – QR Code, GPS and AI – in ongoing creative crafts and heritage communities.

By 2045, tourism is expected to contribute as much as 14-15 per cent of GDP, with the country targeting being placed among the world's 30 most competitive tourism economies and 70 million international visitors.

The tourism market is shifting from sightseeing towards living and connecting with destinations. Visitors increasingly seek authentic and locally rooted experiences, interaction with local people, culture and nature, as well as small-group and personalised trips with limited environmental impact and clear benefits for communities.

A Việt Nam-branded immersive complex is believed a top priority to contribute to the national circus, culture and tourism.

The village also launches two all-inclusive experience tour packages themed 'Dấu Chân Bản Làng' (Village Footprints) and 'Về Với Đại Ngàn Tây Nguyên' (Return to the Great Highlands) designed for school and university students'.