Dr Nguyễn Thu Hạnh, director of the Centre for Research and Development of Việt Nam Cultural Industry, said Việt Nam has traditionally focused on preserving heritage rather than creating new value from it. The key obstacle, she noted, is the weak connection between heritage and science, technology, education, design, communications and the marketplace, limiting its economic, educational and social impact despite the country's abundant cultural resources.
Khanh Hoa Province, on Vietnam's south-central coast, has launched a digital tourism platform to serve residents and visitors ahead of the opening of the Khanh Hoa Sea Festival 2026.
The Japan Foundation Centre for Cultural Exchange in Viet Nam is hosting a solo exhibition of award-winning Japanese artist Takahashi Kazuma titled “Package Craft – The Evolution of an Empty Box’.
Among the top 10 most-searched domestic destinations Ninh Binh, Nha Trang and Phu Quoc recorded search increases of over 20% compared to the same period last year. Outside of the top 10, other lesser known Vietnamese destinations that recorded upward search trends during the first half of the year included Quy Nhon, Cam Ranh and Can Tho.
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