Resolution No. 06-NQ/TW, issued by the Politburo on May 19, 2026, assigns a broader role to Vietnam's diplomacy and cultural diplomacy in particular.

Younger travellers look for local experiences, festivals and emerging destinations. Meanwhile, middle-aged and older customers often prioritise leisure, wellness or spiritual travel.

A senior cultural scholar says Vietnam must move beyond preserving heritage to turning culture into a driver of innovation, economic growth and national soft power.

Vietnam is accelerating preparations for a UNESCO nomination seeking recognition of the traditional Ao Dai (long dress) as an Intangible Cultural Heritage of Humanity.

More than three decades after first arriving in Việt Nam, British cave explorers continue to reveal new geological wonders hidden beneath the ancient forests of Phong Nha-Kẻ Bàng National Park.