From solemn rituals at sacred temples to vibrant folk games by the water’s edge, Quảng Ninh’s festival season offers a dazzling journey through history, culture, and spiritual tradition.
Vietnam’s new tourism vision is not merely about attracting visitors. It is about shaping a brand that is greener, more human-centric, and deeply resonant. It is a journey where every experience reflects the beauty of our people and nature, and where sustainability becomes the cornerstone of our future toward the 2045 horizon.
Vietnam’s tourism industry opened 2026 with strong momentum, recording double-digit growth in both visitor arrivals and tourism revenue during the nine-day Lunar New Year holiday from February 14 to 22, reinforcing confidence in the industry’s sustained recovery and long-term expansion.
Vietnam has a rich tradition of folk music that, for centuries, has bound its people to their homeland and helped forge a spirit that contributed to defeating invading forces.