With a focus on high-value visitor segments, HCM City is strengthening its strategy to attract MICE travellers through breakthrough policies and enhanced tourism experiences.

UNESCO highly welcomes the vision reflected in the Politburo’s Resolution 80-NQ/TW, said UNESCO Representative to Vietnam Jonathan Wallace Baker, noting that by positioning culture as a core resource and a pillar for development, Vietnam is placing people, values, and identity at the heart of its long-term strategy.

Artisan Trần Nam Tước’s unique donation brings a fresh blend of tradition and modernity to Việt Nam’s National Museum of Fine Arts.

Ho Chi Minh City's rich and varied cultural heritage remains largely untapped, held back by the absence of a unified strategy. As a result, cultural tourism plays a supporting role rather than stepping into the spotlight as the true heartbeat of its urban tourism sector.

The third Vietnam Festival in Osaka is scheduled to take place on March 7-8, featuring Vietnamese and Japanese artists and a wide range of cultural activities aimed at introducing Vietnamese culture to international friends.