A campaign called "Tell the Story of Việt Nam" has been launched for this summer, rolling out a nationwide initiative featuring educational workshops, a video contest, and experiential filming to empower in-house marketing teams within the tourism sector.
By blending traditional artistry with contemporary theatrical language, the cải lương (Vietnamese reformed opera) production Nhật Thực (Eclipse) shows how one of Việt Nam’s most distinctive performing art forms can connect with audiences far beyond its home stage.
Record-breaking revenue and a surge in local productions have propelled Vietnamese cinema into a new era of growth, even as filmmakers face an increasingly unforgiving battle for audiences, screening slots and long-term sustainability.
Summer for children often begins with familiar moments: the sound of cicadas humming in the background, sun-drenched beach trips, glowing sunset skies that somehow feel more vivid than usual, or the excitement of the whole family finally setting off on a journey together after months of busy schedules. But beyond the idea of a traditional holiday, many families today are increasingly seeking experiences that feel more meaningful, memorable, and genuinely connective, especially for their children.
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