Audiences will have a chance to enjoy a global feast of sound and light, a vibrant, diverse artistic music celebration and culture, with the highlight of the event being on a floating stage on the Hương River.
Identified as a new growth driving force of the economy and a channel for spreading national soft power, Viet Nam’s cultural industries have recorded positive development in both market scale and contribution level.
Now in its ninth edition, Sen Đầu Hạ has become a familiar artistic gathering every Vesak season. This year’s exhibition is also a milestone for the Mặc Hương Buddhist artists’ group, marking 20 years since its establishment from 2006 to 2026.
With digital transformation accelerating worldwide, using science and technology – especially artificial intelligence (AI) – has shifted from being a choice to a vital necessity for the tourism industry.
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