Beyond cultural value, well-organised festival programmes linked with tourism and media can contribute to the development of cultural industries and enhance Việt Nam’s cultural soft power, positioning heritage-based events as distinctive national cultural brands in the international arena.

Cultural values are no longer confined to static spaces, instead, they are being revived and presented in flexible ways that fit new contexts.

On April 10, the UNESCO Office in Viet Nam, in collaboration with the Viet Nam National Commission for UNESCO, launched a nationwide graphic design competition to commemorate the 50th anniversary of Viet Nam’s membership in UNESCO (1976–2026).

Tourism in the Cửu Long (Mekong) Delta province of Đồng Tháp recorded strong growth in the first quarter of 2026, welcoming around 3.2 million visitors, up more than 50 per cent year-on-year, driven by accelerated digital transformation and stronger online promotion efforts under Resolution 57.