Deputy Minister of Culture, Sports and Tourism Hồ An Phong noted that the adoption of AI and big data should be approached comprehensively, with the involvement of multiple stakeholders.

With its distinctive brick architecture and enduring historical value, the tower is not only an important archaeological relic but also a potential destination for visitors interested in the region's cultural heritage.

The goal is not simply to attract more visitors to individual provinces, but to create longer, richer journeys that boost local economies while preserving heritage, cultural identity and community livelihoods.

To meet UNESCO Global Geopark criteria, Đắk Lắk aims to develop a model based on conservation and centred on local communities. The province plans to establish geological, experiential, community, educational and research tourism routes, linking geological heritage with local culture, cuisine, craft villages and agriculture to create high-value tourism products.

At the recent second meeting of the Central Steering Committee for the Development of Vietnamese Culture, Party General Secretary and State President To Lam stressed one of the four major gaps in the implementation of Resolution No.80-NQ/TW that the appeal and outreach of positive cultural values in the digital environment have not kept pace with the rapid development of digital platforms and content.