With digital transformation accelerating worldwide, using science and technology – especially artificial intelligence (AI) – has shifted from being a choice to a vital necessity for the tourism industry.

Twelve contemporary artists, six from Indonesia and six from Việt Nam, are celebrating their rich cultural heritages at a joint painting exhibition in HCM City.

Despite its myriad challenges, Kỳ Lừa Ward in Lạng Sơn Province will receive support and investment to become an attractive tourist destination in the near future, as the area shows great potential after last year's national administrative restructuring.

Capitalising on the market gateway position of Ho Chi Minh City while harnessing the distinctive natural and cultural resources of the Northwest region, this regional partnership is expected to generate fresh momentum for sustainable growth and elevate the national tourism brand.

Blending LED mapping technology with children’s artwork and Vietnamese folk tales, the upcoming project explores how immersive art can reconnect younger generations with traditional culture.