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Thang Long Imperial Citadel
Although summer is winding down, Vietnamese travelers are keeping their wanderlust alive by gearing up for their next adventure during the upcoming National Day holiday, the last long break of the year. Data from Booking.com, one of the world’s digital travel platforms, reveals a dynamic blend of domestic and international choices, reflecting travelers’ interest in both familiar escapes and new cultural discoveries.
This year marks the 80th anniversary of Vietnam’s National Day (September 2nd), setting the stage for a well-deserved long weekend escape. With 41%* of Vietnamese travelers expressing interest in traveling during public holidays, many are turning this celebratory break into a memorable journey.
Data from Booking.com highlights the most sought-after destinations for this highly anticipated holiday (between August 29th and September 3rd, 2025)* - from vibrant local getaways to exciting overseas adventures, all inspired by a shared desire to recharge, reconnect with loved ones and immerse themselves in new cultures.
Domestic travel: Culture-rich cities and coastal escapes lead the way
This holiday’s most searched destinations reflect the diverse interests of Vietnamese travelers, from vibrant cultural and historical hubs to relaxing coastal retreats and "cool-cation" escapes. This National Day, Ha Noi with its eventful celebrations takes center stage. With 31%** are specifically motivated to travel to attend events, the capital has emerged as the most searched domestic destination, attracting everyone from solo explorers to families and groups eager to soak in the festive atmosphere.
While the capital sets the stage for meaningful cultural moments, Vietnam’s coastlines continue to appeal to those seeking a tranquil getaway. Da Nang, ranking second, captures attention with its clear skies and calm seas, perfect for both sightseeing and beach relaxation. Other popular coastal destinations like Nha Trang, Vung Tau, Hue, Hoi An, Phu Quoc and Mui Ne follow closely behind, each offering a unique appeal for a sun-soaked escape.
Beyond the beaches, Da Lat ranks third on the list of most-searched domestic destinations for this long weekend. With 56%* of Vietnamese travelers planning a nature trip this year, Dalat provides a perfect backdrop with its refreshing mountain air and outdoor adventures. Meanwhile, Ho Chi Minh City, which ranks fifth, offers an experience with its vibrant, family-friendly attractions and cultural showcase.
Danang beach
International Adventures: From closer-to-home destinations to long-haul aspirations
Vietnamese travelers are also exploring destinations within the APAC region for their long weekend, with Bangkok as a top favourite for a quick yet exciting getaway. Singapore, with its unique blend of modernity, culture and lush green spaces has climbed three spots compared to the same period last year. Meanwhile, Seoul and Tokyo are also seeing a rise in accommodation searches, luring Vietnamese travelers with their distinct blend of autumn charm and dynamic urban lifestyles. Other popular Asian cities such as Kuala Lumpur, Hong Kong, and Taipei, continue to draw attention for their diverse culinary scenes, entertainment offerings and easy accessibility.
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